LivePerson Closes on Another $1.6 Million in Financing

New York City-based LivePerson, a provider of outsourced
real-time sales and customer service chat solutions for e-commerce sites,
said it has received an additional $1.6 million in financing, bringing the
company’s total financing to date to $4.6 million.

The financing came from Allen & Company Inc.; Sculley Brothers (led by John
Sculley, former CEO of Apple Computers); and Alan Braverman, senior managing
director of NationsBanc Montgomery Securities.

LivePerson said it will use the funds to increase sales and marketing efforts.
The initial investment of $3 million in the company was led by Dawntreader,
and included FGII, Sterling Payot and Silicon Alley Venture Partners.

LivePerson provides e-commerce sites with the ability to interact with their
customers at the point-of-sale. Clients, now totaling 50, include CBS
SportLine’s IGoGolf.com, sixdegrees, FragranceCounter, NationsBank’s
Carfinance.com, Find SVP, 9Net Avenue and 1800DayTrade.com.

Separately, the company said it has added four new executives (including new
COO Kirk Shelton, former president and chief operating officer for CUC
International and vice-chairman of its subsequent parent company, Cendant
Corp.) and established a new headquarters in New York City.

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