Sometimes, you just can’t buy market share. Judging by the latest analysis from Net Applications, that seems to be the lesson Microsoft is learning with its search engine.
Bing, debuted just over a year ago, has only marginally improved Microsoft’s share of the search market over its previous iteration. That comes despite a major advertising blitz that’s seen Microsoft blanket the airwaves with commercials touting its new “decision engine.” E-Commerce Guide takes a look.
June was not a big month for Bing, and according to the latest figures from Web analytics firm Net Applications, it’s barely any further ahead than when Microsoft rolled out.
Microsoft’s (NASDAQ: MSFT) Bing has been available now for 13 months, and despite millions spent on clever TV ads in the U.S., spending to promote the company’s latest search engine hasn’t broken it out of the low single digits worldwide in terms of market share.