Millionaire.com, a specialty retailer
targeting affluent shoppers, has acquired The Great Gatsby’s Auction
Gallery, one of the largest collections of antiques, collectibles and
architectural reproductions in the country.
Terms of the deal were not announced.
Great Gatsby’s facility includes 100,000 square feet of auction space,
three art galleries, an antique car showroom and a three-acre garden statue
display. It features an inventory of more than 5,000 items.
Great Gatsby’s reported revenues of more than $14 million in 1998 and a 14
percent pre-tax profit.
Ted Tzavaras, Gatsby’s president, said the combination of
Millionaire magazine, the Millionaire.com portal and online auction
site and auction houses worldwide will provide Gatsby’s worldwide exposure.
“Our near-term goal is to immediately integrate our online catalog with
Millionairecom’s online clearing house network,” he said.
Robert White, Millionaire.com’s president and chief executive officer, said
Great Gatsby’s is one of the most established and unique auction houses in
“This acquisition further positions Millionaire.com as a force in the
emerging online auction world, capable of redefending the standards of
marketing to the affluent. As Ebay
pioneered online auctions to the general public, Millionaire.com intends on
defending this space for the affluent,” White said.