[Richmond Hill, CANADA] – SKG Interactive Inc.’s NorstarMall.ca Inc.
launched 5 co-branded shopping destinations for GlobalTV.com‘s regional sites: Toronto, Montreal, Ottawa, Winnipeg and Atlantic Canada. With this strategic partnership, NorstarMall.ca is the exclusive e-commerce content provider for GlobalTV.com.
GlobalTV.com and NorstarMall.ca will combine efforts in cross-promotional activities to market the new online shopping destinations. These will be the first of several e-commerce marketing opportunities with Global Television New Media.
“In the case of GlobalTV.com, we will be providing sales, marketing and technical resources to develop this initiative and assist GlobalTV.com in accelerating their e-commerce capability,” Mr. Paul Romanchuk, chairman and chief executive officer of SKG Interactive Inc. and NorstarMall.ca Inc. commented.
NorstarMall.ca Inc. offers access to more than 160 Canadian e-retailers and now 485 American e-retailers at a single destination. It also offers a wireless shopping portal and 3-D cybermall, which features entertainment, information services and Canadian retailers.
GlobalTV.com is sponsored by the Global Television Network, currently running in Toronto, Ottawa, and Montreal, with eight additional cities to be online by fall 2000. The Global Television Network is part of CanWest Global Communications Corp. which owns, operates or holds substantial interests in conventional television and specialty cable channels in Canada, New Zealand, Australia, Ireland and the United Kingdom.