Bellvue-based Onyx SoftwareWednesday announced that The Regence Group, a Portland, Ore.-based health insurance affiliation, has gone live with Phase I of its Onyx CRM implementation.
Onyx said the project was completed on time and on budget, rolling out to about 1,000 sales, marketing, underwriting and executive management personnel. Phase I implemented the sales and marketing applications across Regence BlueShield of Idaho, Regence BlueCross BlueShield of Oregon, Regence Bluecross BlueShield of Utah and Regence BlueShield in Washington.
“The health-care industry has weathered a period of turbulent change — rising costs and government regulation contributed to narrower operating margins, while customer expectations increased dramatically,” said Wayne Haddad, CIO for The Regence Group. “In this environment, we need to use technology solutions as an enabler for putting the customer at the center of our operation. With Onyx, we’re doing that, and we’re already starting to realize the benefits.”