Organic Opens London Office

San Francisco-based Organic opened an office in London to
serve the European Internet market, offering a range of interactive services
including e-commerce site development, strategic marketing and technology
consulting, interactive design and media planning and placement.

John Baker, previously director of strategic planning of Organic’s New York
office, has been named vice president, managing director of the London
office. Fred Fields, also from Organic’s New York office, has moved to
London, and has been appointed to the position of senior director of
operations.

One of the London office’s first clients is boo.com, a U.K.-based global sportswear
retailing site. Organic will provide interactive design, front-end
application development, e-commerce strategy, media buying services, and
globalization of the boo.com site to launch in five European countries and in
the U.S. in mid-1999, with additional markets to follow. Billings were not
disclosed.

Another client of Organic’s London office is Hewlett-Packard, for which
Organic is creating the design and strategy for its European e-commerce
initiative.

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