Pacific Internet Ups the Ante Further

Singapore’s Pacific Internet Ltd., which already has a pole position in the island’s ISP market, launched another salvo over the weekend by bundling some of the most attractive promotions in the republic.

Following its recent launch of a free PC with unlimited Internet
access, the company has unveiled four attractive
products with an unlimited Internet access.

The latest launch bundles either a 21-inch Sony TV, Sony DVD player, Sony mini VCD hi-fi or a Nikon Pronea S camera for any
new user or any existing user who signs up for unlimited
Internet access, the company announced Sunday.

In a major advertisement in the local papers, the company
said users will “prepay as little as S$679 and you can enjoy
12 months of Internet access plus an exclusive consumer
electronics (item) of your choice.” The S$679 package is
basically for 13 hours of access.

Potential subscribers can also pay S$1,236 and enjoy 12
months of unlimited access and get of the above items for
free, the company said.

A company spokeswoman said PacNet expects to boost its
subscriber base by another 2,000 from its existing base of
8,000 users. The main aim of the promotion is to reach out
to a wider base of mass market rather than those who are
IT-savvy.

The company’s previous promotion comprised unlimited
Internet access with a free PC made by a local manufacturer
Neat Technology Pte. Ltd. or US major Compaq Computer Corp.

The present offer goes beyond the previous
offer because it enables those who already have a PC to own
consumer electronics products, she said.

PacNet believes
that the novelty of offering a free PC with unlimited access
will eventually lose its appeal, but the company found this approach
to be an attractive means to boost its subscriber
base.

The company said that since its launch of the free PC
promotion with unlimited Internet access, it has sold nearly
800 units with more than 90 percent of the requests coming from new
subscribers.

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