Pricelinemortgage Is On a Roll’s mortgage licensee, pricelinemortgage, is on a roll, scoring
its second promotional deal in 10 days, this time with, a site
that offers financial news, financial planning and market tools.

The co-marketing agreement calls for to provide
links to’s real estate-related content and tools within the
pricelinemortgage home mortgage service. in turn will promote pricelinemortgage’s Name Your
Own Price mortgage and refinancing services on its Real Estate home page.

Jacksonville, Fla.-based pricelinemortgage is an operating subsidiary of
First Alliance Bank and is a
royalty-based licensee. On May 14 the mortgage unit got
a boost
when signed a deal making it the
preferred online mortgage provider for and about 30,000 local
Realtor sites that HomeSeekers serves around the United States.

“Today’s agreement delivers high levels of synergy for both companies,” said
John Surface, senior vice president of pricelinemortgage. “Pricelinemortgage
customers will benefit from the industry-leading investment advice of Meanwhile, consumers who go to to research a
mortgage or refinancing will learn about pricelinemortgage and be able to
take advantage of our money-saving services.”

SmartMoney is a joint venture of Hearst Communications Inc. and Dow Jones.

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