European auctioneer QXL.com‘s German
venture Tuesday extended its relationship with America Online Inc. in Europe.
Under the terms of the expanded deal, QXL.de will partner with AOL Germany
for its AOL Netfind, Compuserve, Webfind and AOL Buddy-list brands. AOL (AOL) in
turn will deliver 75 million page impressions over the duration of the
contract.
UK-based QXL previously inked similar deals with AOL for its UK and France
properties.
In its earnings report, QXL said that its total number of registered users
has risen 84 percent over the previous quarter, and that its member list has
spiked by 126 percent. The site’s bidding item list also expanded significantly, up 143 percent since June.
However, the company’s losses also zoomed to £11.1 million from
£2.9 million in the same time frame, partly due to QXL’s pan-European
offline ad campaign.
QXL’s (QXLC) German property was launched last year. The company also has
sites for the French and Italian markets, and last month added a Netherlands version of the auction service.
QXL listed on the Nasdaq in October.
QXL’s Chief Executive Officer Jim Rose said that the company expects to add another European
site by the end of the financial year, but declined to name the specific country launch in question.
