Reach Out and Buy Something

Reaching out to touch AT&T Wireless users, Amazon.com added another mobile
phone operation to its stable of partners and said the agreement includes
Amazon.com’s patented 1-Click Technology for ordering, recommendations,
customer reviews and product searches.


Seattle-based Amazon said the deal gives all AT&T Digital
PocketNet customers access to Amazon’s wireless e-commerce Web site via their
Internet-ready wireless phones. Financial arrangements were not disclosed.


The service utilizes Amazon’s proprietary technology and its Amazon Anywhere
platform, which now has global alliances with 12 mobile phone carriers and
service providers worldwide.


“By accessing virtually all of our catalog via their mobile devices, AT&T
Wireless’ mobile Internet customers will be able to shop with Amazon.com more
conveniently and with greater ease than ever before,” said Robert Frederick,
manager of Amazon Anywhere.


PocketNet customers can now purchase from nearly all of Amazon’s stores,
including books, music, video, DVD, electronics, kitchen and housewares and
outdoor living. And they will have access to Amazon’s Wish List and Listmania
features.


Amazon Anywhere, launched in October 1999, is available on Internet-ready WAP
and i-mode phones, the Palm VII and other PDA devices.


Meanwhile, on Thursday Amazon launched an e-Documents store, expanding
its digital product offerings to include access to texts that can be
difficult to find in print, such as investor research reports, journal
articles, reference material, magazine archives and other research documents.
e-Documents can be downloaded quickly and read instantly on a computer or as
printed hard copies.


The store features content from Accenture, AMI Partners, Business Book
Review, CIBC World Markets Corp., Faulkner Information Services, Gartner,
Greenfield Online, Giga Information Group, Harvard Business Review, IDC,
Reuters Business Insight, Zona Research and others.

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