With the new satellite service, Media-Most is
expanding its own NTV-Plus pay-TV services which
it introduced in Russia in 1996. Among its
40 TV channels is an international line-up that
includes BBC World, Euronews, Eurosport, Hallmark,
Fox Kids, Discovery, Fashion TV, MTV Russia, and
Vladimir Goussinsky, chairman of Media-Most,
spoke of his company’s longstanding relationship
with EUTELSAT and said the new satellite made possible
a valuable extension of Media-Most’s services.
“The launch of W4 provides additional opportunities
for the DTH business of Media-Most, bringing to the
Russian audience an expanded NTV+ package of news,
film and entertainment channels and Internet services,”
EUTELSAT is one of the largest satellite operators
in the world with a total of 17 satellites currently
in orbit. Together, they broadcast 700 analog and
digital TV channels while also carrying high-speed
Internet connections and Internet backbone traffic.
EUTELSAT Director General Giuliano Berretta said the
Russian market is poised to enter a new phase of
expansion into digital TV and Internet services. He
believed that the new W4 would be an important
vehicle for serving this market.
“EUTELSAT already enjoys a strong business relationship
with Media-Most through the delivery on a HOT BIRD
satellite of NTV channels to European countries outside
Russia. We are very excited by the prospect of taking
this venture further by serving Russia’s domestic needs,”
Media-Most’s NTV-Plus services currently reach a
subscriber base of 110,000 homes in Russia. The company
is leasing 16 transponders on W4, positioned at
36 degrees east, to broadcast its services.