SelfCare.com, a health and wellness
e-commerce site for women and their families,
raised $80 million in new equity funding (including the value of in-kind
services.)
This latest round of funding includes cash investments and in-kind services
from new investors including: NBC, NBCi, ValueVision, Women.com and MPM Asset
Management. also participating are prior investors Brentwood Associates,
Moore Capital, Domain Associates, Intel Corp., St. Paul Fire and Marine
Insurance and U.S. Venture Partners.
“We intend to use these monies for general operating purposes with a
substantial portion earmarked to support an aggressive marketing strategy,”
said Jeffrey Rose, chairman and chief executive officer of SelfCare.com.
SelfCare.com also announced the appointment of three new board members:
Claudia
Taylor, vice president of business development for NBC Interactive, Marleen
McDaniel, CEO of Women.com, and Luke Evnin, general partner, MPM Asset
Management.
Total funding raised by SelfCare.com since its inception has reached $120
million.
SelfCare.com markets an assortment of traditional and alternative health and
wellness products — from allergy-free bedding and blood pressure monitors to
soy milk makers and yoga mats.