StarMedia Network, an Internet company
focused on the Latin American market, has opened an online shopping mall for
Latin Americans to buy books, music, computers, flowers, plane tickets and
StarMedia shoppers can buy items, with descriptions in Spanish and
Portuguese, from online computer store Cyberian Outpost, online travel
agent Viajo.com, online flowershop 1-800-FLOWERS, barnesandnoble.com and
online music store CDNOW.
“I am convinced (shopping online) will boom the same way it did in the United
States,” Fernando Espuelas, StarMedia Network chief executive, told Reuters.
He said StarMedia’s efforts to offer electronic shopping as part of its broad
range of Internet news, chat, Web searching and other features compared to
efforts begun three years ago among Internet services targeted at U.S.
“We’ve always seen two revenue streams for StarMedia — advertising and
e-commerce,” Espuelas said.
Internet sales in Latin America are expected to rise to more than $8 billion
in 2003 from $300 million in 1998, International Data Corp. estimated in a
Espuelas said the StarMedia shopping site has a partnership with SkyBox
Services Inc., a Miami-based package delivery company with its own
distribution network throughout the region.
“Users can track their purchases
as they are delivered, and StarMedia will guarantee it will arrive,” said