Online wedding resource The Knot said it plans to team up with
international jeweler and specialty retailer H. Stern to create a new 50/50
joint venture to be named The Knot Brazil.
The new company will launch a Portuguese-language wedding site and gift
registry in Brazil, where H. Stern’s headquarters are based, targeting the
country’s market of over half a million marriages annually.
This joint venture is H. Stern’s first Internet investment and the company’s
inaugural presence online. The Knot Brazil will use the technology of The
Knot, which includes interactive planning tools and searchable databases, and
will adapt it to meet the specific needs of Brazilian to-be-weds.
For its
online gift registry, the site will feature china, crystal, flatware and
other luxury gift items from H. Stern Home, the specialty retail store based
in Rio de Janeiro, as well as products from other brands and specialty gift
stores.
The Knot Brazil is expected to launch on June 12, 2000, the Brazilian
equivalent of Valentine’s Day.