Looking to bundle its game offerings into one division, theglobe.com Friday bought game e-tailer
Chips& Bits Inc. and publisher Strategy Plus Inc. for about $16
million in stock.
The online community purchased Chips & Bits and Strategy Plus to bolster its
position as the second largest online information
game network, comprised of leading online game sites HappyPuppy.com,
GamesDomain.com, KidsDomain.com and ConsoleDomain.com.
With Chips & Bits, theglobe.com (TGLO)
will offer online demos, downloads game tips as well as more than 10,000
products to millions of gamers. The company will also benefit from the
powerful offline marketing presence of Computer Games Magazine
through game enthusiast publisher Strategy Plus.
“theglobe.com can now provide a one-stop media outlet for game companies to
market and sell their products via banner ads, online sponsorships, opt-in
programs, print advertising and magazine inserts, furnishing a powerful
marketing solution within the game market,” said Will Margiloff, director of
sales, theglobe.com.
In December, theglobe.com bought Web-hosting services firm WebJump.com
for $12.5 million in stock in an effort to boost its business-to-business
services and increase its audience.