Online financial publication TheStreet.com ended 1998 with more than
30,000 subscribers, showing an increase of 353 percent over the past year.
The publication launched in 1996, grabbing attention for its decision to
charge a fee for its content. Up to that time, The Wall Street
Journal had been the only online publication to successfully make a
subscription model work on the Web.
Kevin English, TheStreet.com’s chief executive officer, attributed the
growth to successful direct marketing efforts and partnerships,
subscription sales to institutional clients and increasing awareness of its
“Thirty thousand readers have spoken. For today’s investors,
TheStreet.com’s timely, original and actionable news and commentary is
essential. Real-time investing knowledge trumps day-old news and commodity
financial news feeds anytime,” he said.