After a slow summer, acquisition-wise, TMP Worldwide is on the move again.
Today, in a bid for new visitors and advertisers, the New York firm snapped up privately held Moving.com for $7.35
million in cash and stock.
Moving.com, also based in Gotham, will be merged with Monstermoving.com, the relocation service of Maynard,
Mass., career site Monster.
“Moving.com’s solid client base, strong consumer audience and profitable business model make this acquisition a key strategic step,” said Tom Zorn, TMP
Worldwide’s president of directional marketing.
TMP was also attracted by the “intuitive” Web address, which it believes will funnel users to its site who migh otherwise not have been aware of
Monstermoving.com.
It made a similar move in April, when it plunked down $800,000 for the jobs.com Web
address. The address, and corresponding trademark, were bought by TMP at a bankruptcy auction, hence the much lower price.
Founded in 1999, Moving.com boasts a network of pre-screened moving companies, storage facilities, real estate agents, mortgage providers and insurance agents.
The site tallies 300,000 monthly unique visitors and is in the black.
“Given the strong synergies that exist between our two companies, Monstermoving.com is an excellent and natural fit for us,” said Eran Weis, Moving.com’s founder
and CEO.
