Today’s Deals: Broadbase Makes a Decisionism

Broadbase Software +
Decisionism
, dELiA*s + iTurf, KOZ.com + Internet Tradeline





















































 Broadbase Software (BBSW) to acquire
Decisionism

 

  
* 
Amount:
         $10.4
million

 

  
* 
Terms:
           
475,000 shares

 

  
* 
Premium:
        n/a

 

  
* 
Industry:
        Performance
software

 

  
* 
Scorecard:
      C+

 



    MENLO PARK, Aug. 16–Broadbase Software ,
    a provider of customer-focused analytic and marketing automation
    applications, announced that it has entered into a definitive agreement to
    acquire privately held Decisionism, a provider of analytic solutions
    for B2B digital marketplaces. The BroadbaseDecisionism combination represents a
    robust analytic offering for B2B e-marketplaces and will provide
    marketplaces and their buyers and suppliers with valuable insight into the
    complex interactions that occur within these marketplaces. Broadbase will
    issue approximately 475,000 shares of common stock in exchange for all
    securities of Decisionism outstanding as of the date of the transaction.


     

 
































 dELiA*s (DLIA) and iTurf (TURF) to
merge

 

  
* 
Amount:
         $86
million

 

  
* 
Terms:
           
100% stock

 

  
* 
Premium:
        n/a

 

  
* 
Industry:
        E-tailers

 

  
* 
Scorecard:
      C-

 



    NEW YORK, Aug. 16–Teen-oriented Web retailer dELiA*s announced an $86 million deal to merge with its 54% owned
    subsidiary iTurf , which New York-based dELiA*s
    had originally spun off in an initial public offering in April 1999. The
    transaction involves iTurf swapping
    1.715 of its Class A shares for each dELiA*s common share. Once the merger deal
    is closed, the combined company, to be called dELiA*s iTurf, will
    trade on the Nasdaq stock market under the symbol “DLTF.” Read analysis of
    this deal in Kelly Black’s
    DealTracker.


     

 
































 KOZ.com and Internet Tradeline to
merge

 

  
* 
Amount:
        
Undisclosed

 

  
* 
Terms:
           
n/a

 

  
* 
Premium:
        n/a

 

  
* 
Industry:
       
Content/Communities

 

  
* 
Scorecard:
      C+

 



    RESEARCH TRIANGLE, N.C., Aug 15–KOZ.com, a provider of
    community-enabling products that help companies enhance their presence
    online, and New York-based Internet Tradeline, an e-commerce
    solutions provider for small and medium-sized businesses, announced plans
    to merge. By joining forces, KOZ.com and
    Internet Tradeline plan to integrate
    their technologies in a way that will make it easy for its online affiliate
    network of over 600 local-interest Web sites to create contextual marketing
    opportunities that attract advertisers, users, and merchants. The combined
    company, called KOZ.com, will be headquartered in the Research Triangle
    area of North Carolina.


     

 

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