Today’s Deals: Broadbase Makes a Decisionism

 Broadbase Software (BBSW) to acquire
Decisionism

  
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Amount:         $10.4
million

  
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Terms:           
475,000 shares

  
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Premium:        n/a

  
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Industry:        Performance
software

  
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Scorecard:      C+

MENLO PARK, Aug. 16–Broadbase Software ,
a provider of customer-focused analytic and marketing automation
applications, announced that it has entered into a definitive agreement to
acquire privately held Decisionism, a provider of analytic solutions
for B2B digital marketplaces. The Broadbase–Decisionism combination represents a
robust analytic offering for B2B e-marketplaces and will provide
marketplaces and their buyers and suppliers with valuable insight into the
complex interactions that occur within these marketplaces. Broadbase will
issue approximately 475,000 shares of common stock in exchange for all
securities of Decisionism outstanding as of the date of the transaction.




 

 dELiA*s (DLIA) and iTurf (TURF) to
merge

  
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Amount:         $86
million

  
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Terms:           
100% stock

  
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Premium:        n/a

  
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Industry:        E-tailers

  
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Scorecard:      C-

NEW YORK, Aug. 16–Teen-oriented Web retailer dELiA*s announced an $86 million deal to merge with its 54% owned
subsidiary iTurf , which New York-based dELiA*s
had originally spun off in an initial public offering in April 1999. The
transaction involves iTurf swapping
1.715 of its Class A shares for each dELiA*s common share. Once the merger deal
is closed, the combined company, to be called dELiA*s iTurf, will
trade on the Nasdaq stock market under the symbol “DLTF.” Read analysis of
this deal in Kelly Black’s
DealTracker.




 

 KOZ.com and Internet Tradeline to
merge

  
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Amount:        
Undisclosed

  
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Terms:           
n/a

  
* 
Premium:        n/a

  
* 
Industry:       
Content/Communities

  
* 
Scorecard:      C+

RESEARCH TRIANGLE, N.C., Aug 15–KOZ.com, a provider of
community-enabling products that help companies enhance their presence
online, and New York-based Internet Tradeline, an e-commerce
solutions provider for small and medium-sized businesses, announced plans
to merge. By joining forces, KOZ.com and
Internet Tradeline plan to integrate
their technologies in a way that will make it easy for its online affiliate
network of over 600 local-interest Web sites to create contextual marketing
opportunities that attract advertisers, users, and merchants. The combined
company, called KOZ.com, will be headquartered in the Research Triangle
area of North Carolina.