Toronto Star Site Takes On New Look

[Toronto, CANADA] thestar.com, the Web site of Canada’s largest newspaper, The Toronto Star, has unveiled a new look making it faster, better and easier for Internet users to find trusted, local, regional, national and international current news and information.

The new look incorporates the best of the past with new features and
functionality to be presented in a series of phases over the coming
months.

The most significant change to the site incorporates a new publishing
system powered by Open Market’s, Future Tense content development and
delivery technology, providing thestar.com faster, less constricting
methods for production and publishing.

The technology will eventually allow thestar.com to provide users
with personalized content delivered to their computers, personal
handheld devices and Web TV.

“The new platform will allow our team to add content
and functionality quicker and better,” said Bruce Annan, president of
Electronic Media for Torstar Media Group.

The logically designed home screen enables users to quickly navigate
through the site by using the category areas similar to what readers
see every day in The Toronto Star, including News, GTA, Business,
Sports, Entertainment/Life, and specific Weekly Sections.

thestar.com has been publishing up-to-the-minute news and information
24 hours a day, seven days a week since January of this year. The new
look places the most recent news up front and center and categorized
by Breaking News, Sports, Business, Entertainment, and by devoted
news coverage.

Search engines provided by Google.com and AltaVista allow users to
quickly find internal and external information. As well, thestar.com
and The Toronto Star archives can be found back to 1985 through the
content management and e-commerce technology of CEDROM-SNi.

Founded in 1892, The Toronto Star is Canada’s largest daily newspaper,
reaching more than 1.9 million readers daily, Monday to Friday. The
Star is a division of the Torstar Media Group, a wholly owned
subsidiary of Torstar Corporation.

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