travel.com.au has launched skitravel.com.au, the
first in a series of new niche travel sites to be released over the coming
skitravel.com.au will serve as a 24-hour online service which will allows
users to view all the information a skier would look for when planning a
holiday including resort statistics, and booking and transport information.
The service also offers snow reports, live snow cameras, equipment advice,
a getfittoski program and an online ski instructor.
The site will be managed by travel.com.au’s resident ski team which
comprises ex-Australian ski team member, Adrienne Arnott and the founders
of the independent ski wholesaler, Spirit Discoveries, Amanda Hughes and
James Coddington, who joined forces with travel.com.au in October 1998.
“This is the first of a number of
specialist niche travel sites the company will be launching in the coming
months,” said David Tonkin, CEO of travel.com.au.
The site currently offers ski holidays to more than 60 resorts in
Australia, New Zealand, USA, Canada, South America and Europe. It was road
tested during the 1998/99 Northern Hemisphere ski season, offering packages
to six resorts in North America and proved to be so successful that seven
fulltime skitravel.com.au staff are now online.