For an undisclosed sum, E! Online content will be integrated into
Tribe’s youth-oriented portal sites in Melbourne and Sydney, while in
return Tribe content will be used on the E! Online portal.
Los Angeles-based E! Online delivers daily entertainment news and information and
claims to have a reach of more than 5.3 million U.S. adult users each
Tribe plans to expand its offering to cover all Australian major cities
by mid-June, and will launch its first international site latribe.com in
Los Angeles in July, followed by londontribe.com in August this year.
Tribe founder and chief executive officer Milt Barlow said he hoped to
have a local Tribe portal in at least 20 international cities by the end of
“Both Tribe and E! Online are complementary in their vision of online
content being integrated with traditional integrated content,” he said.
At the same time, E! Entertainment executive vice president Mark Feldman
said the deal would help the company extend its brand into local and
European online markets.