USAi Continues to Evolve

Barry Diller’s USA Interactive on Thursday announced
that it is changing its name to InterActiveCorp (IAC), effective June 23.

The move comes just over a year after Diller combined the movie and cable
assets into French media company Vivendi Universal Entertainment. Since
then, the company has moved swiftly into all subsectors of the ecommerce
field, with the exception of the auction space dominated by eBay. In this
year’s annual letter to shareholders, Diller reaffirmed
those vows.

In May, the company took a foray into finance with the proposed
acquisition of LendingTree
. In April, USAI moved to consolidate its majority-ownership of in a $1.1 billion deal that bought
the remaining assets of the travel play it didn’t already own. The
month before, USAI acquired all the outstanding
of travel site Expedia in a $3.3 billion deal. At the same time,
Diller said he is resigning as CEO of Vivendi Universal Entertainment.

“We began as Silver King (a television broadcaster) and over these last 8
years, as we built the company up, we changed the corporate name several
times to reflect our leading business interests,” the chairman and CEO said
in his prepared statement. “We kept the USA name when we contributed our
entertainment assets to a joint venture with Vivendi in 2002 knowing that it
had limited descriptive value but at least would keep confusion to a minimum
during the transition as well as being reluctant to make a name up out of
some anagrammatic or other creative process.”

“Now that we have a clearly articulated business strategy, which is to be
the world’s largest and most profitable interactive commerce company by
pursuing a multi-brand strategy, and have made real progress in simplifying
our corporate and operating structure, we feel it is appropriate to drop the
‘USA’ from ‘USA Interactive’ and simply call ourselves InterActiveCorp, or
the shorthand – IAC, which we hope over time people will identify as our

“Although for awhile this may all be awkward for those that follow the
company, we really are serious about getting on with the building of what we
believe can be a great and enduring enterprise.”

The company’s Internet address will be and its ticker symbol on
Nasdaq will change from USAI to IACI on June 23.

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