ClickThrough
Interactive, a leading English-language Web advertising network, signed
an exclusive alliance with Soussy.com and its network of
French-language web sites, the first deal of its kind in Canada.
The alliance will make it easy for ClickThrough’s clients to run national
Web advertising campaigns in English and French. Clients now using
ClickThrough and Soussy’s networks include automotive, bank,
telecommunications, beverage, and entertainment advertisers.
With the alliance, La Toile du Quebec, a Soussy.com site, is the first and
only search engine in Canada that can provide keyword search advertising
opportunities in French (when certain keywords are used in a search, the
client’s ad automatically appears).
Other Soussy sites include Musique Plus, Voir, Hebdo Net, Planete Quebec, and
WebDepart, while ClickThrough sites include eye weekly, Canada NewsWire, CDN
Stock Market Reporter, The Life Network, and The Weather Network.
ClickThrough Interactive is devoted to making Web site advertising easy and
effective for Canadian marketers. ClickThrough provides advertisers with
one-stop shopping for unique Web advertising and sponsorship opportunities.
ClickThrough is powered by NetGravity, a sophisticated targeting and ad
serving technology that controls where and when ads will be placed, allowing
advertisers to pinpoint their ads to reach specific demographic targets.