The move represents Webstakes’ first step into the global arena, and the
company says it has plans to continue expansion. First, the company intends
to take on several Asian markets, which it says account for 22 percent of
the world’s Internet users, and other English-speaking countries like the
United Kingdom, Ireland, Australia and New Zealand.
“We are committed to investing the resources to build a leading position
for Webstakes in emerging global Internet markets,” says Steven Krein,
chairman and chief executive officer of Webstakes.
“Growing markets such as Japan, where companies effectively use traditional
promotions, represent significant business opportunities for our company.”
The agreement with TKAI calls for the Japanese company to manage the launch
of Webstakes Japan, which will include the development and launch of a
Japanese version of the Webstakes.com promotions portal. It will also help
Webstakes market its permission-based direct marketing product, and its
promotion outsourcing services to Japanese companies.
Webstakes expects the deal will make its database more valuable to
marketers by increasing the number of its international demographic profiles.