Yahoo! Unveils Co-Branded Platinum Visa Card

Yahoo! Inc. and First USA are offering the Yahoo! platinum
Visa card with no annual fee and an online rewards program.


The Yahoo! Visa card program rewards consumers with redeemable points for
every dollar spent both online and offline and provides consumers with a
competitive interest rate, protection against unauthorized use, and a
convenient way to access and manage their credit card account, the
companies said.


“Yahoo! is recognized as a place where buyers and sellers meet. The Yahoo!
platinum Visa card continues to extend the unique services we bring to
consumers,” said Jeff Mallett, chief operating officer of Yahoo!


Card users will earn one reward point for every dollar they spend. The
program will allow cardmembers to access the Yahoo! Visa rewards catalogue,
check their point balance, and view a list of participating merchants online
through the Yahoo! Visa site.


Reward points can be redeemed for merchandise from merchants including
Amazon.com, CDnow, Cyberian Outpost, Garden Escape, Mother Nature’s General
Store, The Sharper Image, Toys.com, and VideoServe.com.


Cardholders can also redeem rewards points from Yahoo! Style, the official online store to
purchase Yahoo!-branded merchandise.


As part of “a continued commitment to electronic commerce” and to further
extend the Yahoo! brand, Yahoo! said it is launching the Yahoo! platinum Visa
card with a special 9.99 percent APR and no annual fee for charter
cardmembers. The new card features the Yahoo! Logo.


The card also carries a safe, online shopping guarantee. In the event that
unauthorized charges are applied to a consumer’s card, any and all of these
charges will be removed and any liability will be waived.

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