24/7 Media Inc.and MapQuest.com signed Denny’s to an
exclusive marketing program designed to help Denny’s drive in-store traffic
by featuring restaurant locations on the MapQuest.com Web site.
Visitors requesting mapping information will receive results pages
highlighting Denny’s locations in a specific geographic region or along a
particular automobile travel route.
MapQuest.com is the anchor site on 24/7 Media’s Travel Channel, delivering
more than three million unique users each month. Billings were not disclosed.
The MapQuest.com sponsorship is Denny’s first advertising venture on the
Internet. 24/7 Media exclusively represents all national online advertising
for MapQuest.com for the next two years. Denny’s operates 1,700 restaurants
in the United States.