New York City-based 24/7 Media Inc. signed a multi-year
exclusive ad rep agreement with search engine GoTo.com, which will join The
24/7 Network in its Search/Directory channel.
The GoTo.com site will initially deliver in excess
of 50 million page views monthly to The 24/7 Network, and will significantly
expand the network’s offering of search keywords, the company said.
“GoTo.com is a strategic addition to The 24/7 Network because it brings high-
volume targeted advertising opportunities via its keyword search
capabilities,” said
David J. Moore, CEO of 24/7 Media. “We are very excited to anchor our current
Search/Directory channel with GoTo.com’s fast-growing inventory, offering
advertisers the most compelling active-search packages.”
Web sites on GoTo.com bid for placement within search results using a free-
market auction process and pay only for delivered traffic.
The move “. . .enhances our penetration of top advertisers,” said Jeffrey
Brewer, president and CEO of Pasadena, CA-based GoTo.com. “We’re also pleased
to be 24/7’s first and only search engine, dramatically enhancing the
network’s ability to provide keyword targeted banner inventory to its
advertisers while enabling us to benefit from 24/7’s proven ability to
optimize online advertising revenue.”