Media network Salon.com signed an exclusive advertising
agreement with the Acura Division of American Honda Motor Corp.
Acura will become the exclusive luxury automotive sponsor of Salon’s Book site. The campaign runs through
February 29, 2000. Spending was not disclosed.
In addition, Acura will sponsor a book review contest in
which readers may submit a review of a current best-seller. Salon’s book
editors will judge the contest and the winning review will be published on
the site.
“Salon.com (SALN) certainly draws a valuable online audience,” said Walter Schild,
CEO of Genex Interactive, Acura’s interactive agency
of record. “They’re ‘influentials’ in their peer groups and the perfect match
for Acura’s brand messages.”