NetGravity said that
America’s Health Network selected its AdServer to manage, serve and
report on highly targeted ads on its Web site, AHN.com.
AHN.com, which has developed an extensive
database of detailed, anonymous site utilization data on its visitors, said it
selected NetGravity’s AdServer because of its ability to provide multi-
dimensional targeting based on this data.
AHN.com set a record in June 1998 by attracting the most visitors ever (more
than a million) to a single live broadcast event on the Internet with the
first public online live birth. AHN.com is an extension of the television
source for 24-hour access to reliable health and medical information.
“Through our live online medical procedures, daily health news, anatomy
explorer and our in-depth Web site resources, our visitor traffic has grown
tremendously,” said J. Tod Fetherling, president of AHN.com. “We needed to
find software which could help us accurately track traffic for our advertisers
and give them exactly the audience they are looking for. NetGravity’s AdServer
is the perfect solution for us.”
