Avenue A Inc. said it has been chosen as
online media agency of record for online travel service Expedia.com.
Avenue A will provide media strategy, media planning, media buying,
third-party ad serving, and data collection and analysis for Expedia.com.
Billings were not disclosed.
“Avenue A has the integration of service and technology necessary to deliver
a comprehensive online media solution,” said Erik Blachford, director of
marketing for Expedia.com.
“Working with Avenue A will allow us to gain new
efficiencies from our online media spending.”
Avenue clients include Eddie Bauer, TickmasterOnline-CitySearch, Gateway,
Inc., RealNetworks and uBid.com.