BeFirst.com said it will leverage the relationship with Clear Channel Los
Angeles, and its 11 affiliate radio stations to support the upcoming launch of FindWhat.com, a pay-for-placement search
engine. Financial arrangements were not disclosed.
For the launch, BeFirst.com said it is planning a nationwide advertising and
marketing campaign, and plans to devote significant promotional efforts in
FindWhat.com gains the title sponsorship of KIIS/FM 102.7’s “The Rick
Dees $2 Million Birthday Game,” said to be the radio industry’s largest cash
contest ever. The “Find the $2 million at FindWhat.com” campaign includes television
advertising, promotion on Clear Channel’s radio stations and branded links to
all Clear Channel Los Angeles Web sites.
The Rick Dees $2 Million Birthday Game promotion launches on Labor Day and
continues through Thanksgiving.