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Beyond Interactive to Open Branch Office on West Coast

Aug 28, 1998

Beyond Interactive in Ann Arbor, MI will
open
a San Francisco branch office on Sept. 1, to be headed by Vice President for
Client Services Matthew Day and Vice President for Business Development Darian
Heyman.


“Our presence in San Francisco will be important for two reasons,” said Day.
“The first is our location in relation to our clients, a large portion of whom
are on the West Coast. This branch will not only help to secure current
relationships, but will help build new relationships for the purpose of more
aggressive business development practices.”


“The second is our location in relation to the industry. The fact that Beyond
Interactive will have a long-term presence near Silicon Valley will enable us
to stay connected to developments there. . . participating in numerous trade
shows and conferences, and discovering new products and services that will
ultimately improve our clients’ campaigns, company wide.”


Beyond Interactive recently started work for Nickelodeon, Ford Rent-A-Car,
Sigma6, Long Haymes Carr and Primedia (Seventeen, Modern Bride, New York,
Automobile
Magazines). The agency also said it hired Microsoft’s Kevin Hermida,
formerly of Interse, as its new Chief Technical Officer.

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