Hartford, Conn.-based BrainBug LLC, an advertising and
interactive agency, added two national and four regional accounts to its
The new clients are CuraGen Corp., Yale Ambulatory Services, Connecticut
Innovations Inc., The Litchfield Insurance Group, Metaserver Inc. and
ProCourier Inc. Billings were not disclosed.
For each of the new clients, BrainBug said it will provide a variety of
marketing and communications services including marketing strategy, branding,
Web site design, and print, broadcast and multimedia promotion.
For CuraGen, a leader in biotechnology research, BrainBug will provide overall
branding; Web site development, outdoor advertising; trade show graphics;
print advertising and collateral materials.
For Yale Ambulatory Services, the agency will provide overall branding; Web
site design, and print and broadcast ads. BrainBug assignments encompass The
Yale Eye Laser Center, Yale Gamma Knife Center and the Yale-New Haven Hotel.
Connecticut Innovations Inc. is a high-tech development entity. BrainBug will provide Web site design and overall branding.
For The Litchfield Insurance Group, the agency will provide overall branding;
corporate identity design and system development; Web site design and a direct mail.
For Metaserver Inc., Web software development company, and ProCourier Inc., a
same-day delivery service, BrainBug will design Web sites.
BrainBug was founded in 1994 as a Web design agency. Since that time, the
company has grown and expanded its offerings to provide a wide range of
traditional advertising services and marketing support. The company now has
more than 20 active clients.
“The convergence of new and traditional media have created new challenges for
today’s businesses,” said Matt Straznitskas, president and founder of
BrainBug. “At BrainBug, we specialize in finding the right mix of message,
media, and creative approach to achieve bottom-line results for our clients.
We call it ‘Creativity That Works.'”