Conducent in Deal with Lycos to Offer Free Ad-Backed Software

Conducent Inc. signed a deal with Lycos to offer free, advertising-supported PC
software applications enabled with Conducent’s technology on Lycos.com.

The software is available through links on the Lycos.com homepage, or
directly at this location.
Users will initially be able to download six different software programs from
Lycos.com, with approximately 20 more to be added soon. Financial
arrangements were not disclosed.

The programs include finance apps, games, PC utilities, Internet services and
educational applications. Conducent’s technology enables ad targeting based
on demographics of unique users based on registration information. Ads are
displayed and tracked regardless of whether an individual is using the
software online or off-line, providing Lycos with enhanced ad marketing
potential.

“We are confident that our alliance with Conducent represents a significant new
frontier for Lycos and our advertising and e-commerce partners by extending
our services, content, and e-commerce offerings to the desktop,” said Jeff Crown, vice president of corporate development for Lycos.

Lycos will distribute SonicMail from SonicMail, ACD Express from ACD Systems,
PKZip from PKWare Inc., Debt Relief from Insight Software Solutions Inc.,
Home Buyer’s Calculator and Loan Spread Calculator from Wheatworks Software.
Future applications from R.I. Soft Systems Inc., Wanted Technologies and
eGames Inc. are on the horizon.

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