DoubleClick Inc. added online publisher
Nando Media to its roster of DART ad
server clients.
Nando Media is the interactive media division of The McClatchy Co., which
publishes 11 daily and 12 non-daily newspapers.
DoubleClick’s Dynamic Ad Reporting and Targeting system will enable Nando to
outsource its ad serving as well as the maintenance of the technology.
Nando said its advertisers include several large agencies for which
targeting, rich media serving and reporting is crucial.
More than 9,300 sites worldwide are currently using DART, according to
DoubleClick.