Media agency Carat Interactive has agreed to exclusively use DoubleClick’s DART for Advertisers on behalf of client Pfizer. The agreement will hand DoubleClick management and measurement of all the pharmaceutical giant’s online campaigns.
“It’s with great confidence that we recommended the system to Pfizer to increase the efficiency and effectiveness of its online campaigns and to benefit from DoubleClick’s insightful return-on-investment reporting,” said Angela Nguyen, supervisor of Carat.Interacative’s analysis group.
FindWhat.com named David Londoner to its board of directors. Londoner is general partner of The North River Company, a family investment partnership. He held managing director posts at ABN AMRO and Wertheim & Co., where he served for 18 years. He is on the board at Meredith Corp. and EMI Group.
“His analytical prowess has earned him visionary status in the global media and entertainment industries,” stated Craig Pisaris-Henderson, chairman and CEO of FindWhat.com .
Epsilon named former DoubleClick exec Michael Fisher to the post of VP and general manager, based out of Chicago. At DoubleClick, Fisher led campaign management efforts in financial services and helped develop the ad technology company’s Ensemble suite for the banking and insurance industries.
Prior to DoubleClick, Fisher was senior VP at Protagona Worldwide, a marketing automation provider, and he held various sales positions at Unisys.
iProspect confirmed that Rufus Manning, manager of media relations, has left the search engine marketing company. No replacement has been named.
