Execs and Accounts for July 3, 2002

Mountain View, Calif.-based Google will serve as the search engine
and paid listings provider to AT&T Worldnet.

AT&T Worldnet, the telecom giant’s ISP unit, will use Google’s results on
its homepage, which serves as the landing page for subscribers. The page
also will feature Google’s AdWords Select keyword-based ads. The ISP has
about 1.4 million dialup subscribers.

“The addition of Google’s comprehensive search technology to the AT&T
Worldnet Service furthers our goal of adding premium-branded content to
improve the user experience for our customers,” said Jim Davey, vice
president of partnership marketing and site services for AT&T Worldnet
Service. “Our agreement with Google also helps us leverage Worldnet’s real
estate to drive additional sources of revenue to the site.”

Earlier this year, Google signed deals to provide paid listings to AOL Time
Warner’s Web properties and its America Online service and ISP. It also
provides listings to ISP Earthlink. In both cases, the firm
displaced pay-for-placement search leader Overture.


Marketing and recruitment company TMP Worldwide, which operates the
Monster.com jobs site, has launched a new corporate presence at TMP.com.

The new site, which was developed in-house, is designed to better
communicate the full scope of TMP Worldwide’s business, under a single brand
umbrella.

TMP.com provides users with more detailed information about the company and
its business units. Users can visit sections for each division and link out
to their individual Web sites, or easily return to the main TMP pages.
Besides emphasizing the unity among the various company divisions, the
design is meant to highlight TMP’s cross-selling business strategy.

“The increasing convergence of our core business units and our continued
focus on cross-selling services among existing clients were prime motivators
in our decision to establish a new Internet presence for TMP,” said Jim
Treacy president and chief operating officer at TMP Worldwide.”

Orange County’s T&O Group, an advertising, interactive, and public
relations firm, has hired Ruth Rosene as associate director of public
relations.

Prior to joining T&O, Rosene was the PR manager for Gateway
computers, where she launched the company’s eService offerings and
established the company’s business product launch program. Before Gateway,
she worked at AST Computers, Gladstone International and the Benjamin Group,
where she led the account team on the Toshiba Computers account.

“The market landscape is constantly changing and in order to stay ahead of
the curve to build a technology practice that works, it’s crucial to have
personnel that are market savvy,” said Jennifer McLean, vice president and
director of T&O Public Relations.

For more breaking news on account action and executive moves, visit ChannelSeven.com.

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