Agency.com has launched a new Web site for The Make-A-Wish Foundation of North Texas. The site — created by the Agency’s Dallas and Chicago offices — focuses on the children’s stories and how the children’s wishes are being fulfilled.
Don Scales, president and chief executive officer of Agency.com North America, said, “Our goal in designing the site was to create an interactive experience that would generate increased awareness of, and participation in, the Make-A-Wish Foundation of North Texas’ overall goals of helping children with life threatening illnesses.”
AGENCY.COM has worked on numerous projects for the Make-A-Wish Foundation. For the past two years, AGENCY.COM has been a co-sponsor of the Wish Night gala held annually in Dallas and has created the specialized site for this premier fundraising event at www.wishnight.org.
Online content and communication service DailyCandy has named Adrienne Becker chief executive officer for the company. Becker was most recently senior vice president of operations for USA Networks’ Entertainment Group, responsible for managing various aspects of the 1,000 employee USA Entertainment Group’s integration of television, film and Internet assets with Vivendi Universal
. Before that she served as director of communications at the CBS Corporation. In 1996, Becker was a press secretary for the Clinton/Gore Presidential campaign.
As DailyCandy’s CEO, she will lead business development, marketing, ad sales and technology with DailyCandy founder and editor-in-chief Dany Levy.
Digital direct response marketer Eagle Email has been tapped to provide e-mail services to the Philadelphia Zoo. America’s first zoo, founded in 1859, the Philadelphia Zoo initially engaged Eagle Email to launch a new CRM program targeted for members only. After successfully launching that program, the company is now working to build the zoo’s e-mail database.
Additionally, Eagle Email — along with its technology partner Pliner Solutions — has assumed responsibility for the Philadelphia Zoo Web site. The company has enabled e-commerce on the zoo’s Web presence for the first time, and is now hosting and maintaining the site.
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