Broadscape.com Inc. said it plans to
build an electronic marketing network based on the complimentary distribution
of 19-inch color computer monitors that operate with Broadscape’s proprietary
“always on top” ad messaging software when users are online.
When off-line, the messaging frame is inactive allowing complete use of the
monitor’s screen, the company said.
MyWay.com, a CMGI affiliate, and
Broadscape.com entered a multi-million dollar strategic partnership under
which MyWay.com will provide customizable content, including the AltaVista
search engine, for a co-branded start page.
Monitor manufacturer KDS will build the initial units. Broadscape said it
expects to start shipping the first 100,000 units in March 2000. Applications
for the monitors are
being accepted immediately at the Broadscape site.
“We’ve engineered a revolutionary product that will truly enhance the
computing experience for consumers while simultaneously giving advertisers
access to a powerful one-to-one e-marketing network,” said Anthony Salvaggio,
founder and CEO.
In exchange for the free monitors, consumers will provide typical demographic
data and will be obligated to meet a monthly usage requirement.