The Internet Advertising Bureau (IAB) said its
Professional Development Series, an educational workshop for professionals
entering the Internet advertising industry and managers seeking current
information, will take place in Boston Oct. 21.
The one-day workshop offers an overview of the technology, measurement and
structure of the online advertising industry along with practical insights
into the sale of advertising on the Internet.
Registration is $250. IAB member companies may register three to four
attendees at a discounted rate of $225, and five or more at $200 per
attendee.
The series is being underwritten by Solbright, ABC Interactive, AudioBase and
@Plan.
An overview of the program — including a slide show from the most recent
workshop in San Francisco — can be found at .
Registration can be done online at the Internet Advertising Bureau’s site, or by calling the Upstream Group at (802)
425-6103.