Mt. Vernon, NY-based Interiors Inc. signed marketing agreements with Excite Inc. and Lycos Inc. to promote its Interiors.com Web
site.
The site, which is currently being developed, will be directly accessible
through the two portals, allowing consumers to view and purchase many of the
company’s 5,000 decorative accessories. Spending was not disclosed.
Interiors Inc. is a designer, manufacturer and distributor of decorative
accessories for the home, which are sold through department stores and
interior decorators.
Recently, the company said it plans to establish an e-commerce presence and
entered into similar agreements with Yahoo.com and Amazon.com. Interiors’
product lines include framed artwork, lighting fixtures and lamps, decorative
wall sculpture, museum quality frames and framed mirrors.
Following the scheduled completion of the acquisition of Petals Inc.,
Interiors.com will also market decorative silk floral arrangements, plants and
trees.
“The agreements with Excite and Lycos are significant steps in the
implementation
of our e-commerce strategy. . .We will continue to aggressively seek additional
agreements and collaborative affiliations with other Internet portal companies
and search engines to quickly establish Interiors.com as a highly recognized
and familiar cyber destination,” said Max Munn, president and chief executive
officer of Interiors Inc.