InterVU Inc., a network enabler
for video and other rich media solutions, is offering a “Rich Media Handbook,”
a reference guide to rich media online advertising.
Unveiled at the Jupiter Online Advertising conference in New York City, the
handbook is designed to serve as the ultimate rich media resource for
advertisers, advertising agencies and online marketers.
The handbook features a qualitative and quantitative analysis of the benefits
and added-value of incorporating rich media into online advertising, as it
relates to capturing viewers attention, generating higher clickthrough rates,
lead generation and sales as well as effecting changes in brand attitudes.
It provides the advertiser with a step-by-step, chronological guide through
all the essential elements of a successfully planned and implemented online
rich media advertising campaign. This includes how to plan a rich media
advertising project, shared experiences from rich media pioneers, tips on Web site integration of
rich media, ad serving and delivery options, and a thorough analysis of costs
vs. return on investment of rich media enhanced online advertising