LendingTree Inc. Chooses Agency Finalists

Online loan marketplace LendingTree Inc. narrowed its search
for an agency to three finalists for the estimated $50 million account.

Those making the cut are Mullen Advertising, Lowe & Partners/SMS and The Martin Agency.

“These agencies reflect a careful screening process aimed at identifying the
best long-term strategic and creative communications partner for LendingTree
as we enter the new millennium,” said Reginald Bowser, vice president of
marketing for LendingTree.

The agency review will conclude by the end of October. It is anticipated that
the new agency will commence the LendingTree assignment no later than Nov. 1.

AAR/Bob Wolf Partners is handling the review
and consulting with LendingTree.

LendingTree recently announced that the company had secured $50 million in
private equity capital from a group of investors including Capital Z, GE
Capital, Goldman Sachs, Marsh & McLennan and priceline.com.

LendingTree’s technology enables consumers to apply for a variety of loan
types including home mortgage, equity financing, auto loans, personal loans
and credit cards. More than 80 national and regional lenders participate,
including Citibank and Chase Manhattan Bank.

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