Online loan service LendingTree signed an
advertising agreement with Yahoo! to expand visibility for its loan offerings
within targeted areas of Yahoo!’s Finance, Real Estate and Classifieds areas.
Beginning Jan. 1, consumers will be able to access The LendingTree Network
from loan-related areas within Yahoo! and have banks bid for their business.
Financial arrangements were not disclosed.
“By working with Yahoo!, LendingTree has the opportunity to reach millions
of daily users and gain mindshare from a targeted audience for our wide
variety of loan services,” said Doug Lebda, CEO and founder of LendingTree.
Under the terms of the agreement, LendingTree is a major advertiser on
Yahoo!’s loan areas within Yahoo! Finance, Yahoo! Real Estate and Yahoo! Classifieds sections. Graphical
links for LendingTree appear in these areas and take users directly to
LendingTree’s Web site.
A co-branded Yahoo! And LendingTree quarterly promotion will give away
$10,000 to a consumer who uses LendingTree to secure a loan. In addition,
LendingTree will be accessible from banners throughout the Financing and Real
Estate pages within Yahoo! Yellow Pages and on other loan-related
LendingTree, launched last July, now has 21 national lenders. Recent additions
to the network include Citibank, Advanta and BankOne.