Integrated print media process technology and service company mediapassage.com has formed an
alliance with MarcomAvenue.com, a
business-to-business destination site for the marketing communications
community.
As one of the shared application tools available on MarcomAvenue.com,
mediapassage.com, provides browser-based integrated planning, placement and
payment technology and services to improve the flow of print media execution.
MarcomAvenue currently offers mediapassage.com’s media planning tool, and
will soon feature other applications including Internet Ad Trafficking
Material and Media Kits.
Financial arrangements were not disclosed.
“This accessibility of mediapassage.com through MarcomAvenue is another way
that we are bringing print media execution right to every agency’s desk
tops” said Gilbert Scherer, CEO of mediapassage.com.
MarcomAvenue features services, tools and information such as, Agency
ComPile, an agency directory, current news and information and tools that
will improve productivity for marketing communications professionals.