N2K Ad to Link WebTV Users to Sales Site

N2K’s Music Boulevard said it
will broadcast a special ad during the 40th Annual Grammy Awards ceremony
that will allow WebTV Plus customers to link from the Grammy broadcast on
CBS Television to the Music Boulevard site on the Web for instant shopping.


When the Music Boulevard 30-second spot airs during the Grammy broadcast on
Feb. 25, WebTV Plus customers will see an icon in the upper right corner of
their television screen. Selecting this icon provides a picture-in-picture TV
window in the lower right-hand corner of the screen and brings the Music
Boulevard Web site to the rest of the screen.


As the official online music retailer for this year’s Grammys, Music
Boulevard built an online guide to all Grammy-nominated music with
information about every artist nominated in all 92 categories. N2K said
that a portion of the proceeds from the sales of Grammy-nominated titles
will be donated to the Recording Academy.

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