Opt-in e-mail company NetCreations Inc. marketing, has added
Fashionmall.com, Asian Avenue and eight other Web sites to its
PostMasterDirect.com Internet advertising network.
FashionMall.com is a portal selling
clothing and accessories from major brands. It will integrate the
NetCreations signup form on its post-purchase confirmation form as well as on
the signup form to join Fashionmall.com’s own e-mail customer list.
Asian Avenue is an Asian-American
community site with more than 360,000 registered users. It will integrate the
NetCreations sign up form into its member registration form.
NetCreations’ other new partner sites are Friendly Email, a free e-mail service
with more than 40 specialized domains; Galore, a search engine with 28 categories
of interest; Guestbook.nu, a provider of free
webmasters can add to their sites; BlackPlanet.com, an African American
community site that will be launched by Community Connect; FriendFinder, a provider of online
over 4.5 million members; Site Meter, a resource to help webmasters
track their traffic; eFun.net, a site offering sweepstakes for
electronics and other consumer products, and Slambook, which provides tools to help
webmasters learn more about visitors to their sites.
NetCreations will store the sites’ opt-in e-mail addresses in its Oracle
database, provide e-mail delivery and merge/purge services, and offer the
lists for rental through its PostMasterDirect.com online
marketplace. The e-mail lists will initially rent for 10 to 25 cents a name.