infoUSA Inc. has licensed its
proprietary database of 16 million U.S. business listings to PowerAdz.com, a newspaper affiliate
network.
The data will used to provide enhanced Internet yellow pages for
PowerAdz.com’s new AdQuest3D Classifieds, and each of its vertical market
products. Under terms of the agreement, PowerAdz will also feature strategic
links to access and purchase mailing lists and business profiles from infoUSA.
Financial arrangements were not disclosed.
“PowerAdz.com’s network will allow thousands of businesses to purchase mailing lists and
business credit reports from infoUSA,” said Bill Kerrey, executive vice president of infoUSA. “We have been serving businesses for over
25 years and look forward to the opportunity to be a part of the fastest
growing infrastructure service for newspapers.”
Using any of the 600-plus newspaper affiliate sites in the PowerAdz.com
network, consumers will find targeted business listings integrated into every
classified category, and a full yellow page directory. Business information is
geographically and context sensitive based on the consumer’s search criteria.
“As the leading provider of community, classifieds and commerce Internet
infrastructure services to newspapers, the data quality is of paramount
importance to us,” said Robert Godgart, chairman of PowerAdz.com. “We chose
the infoUSA database because it is the most complete and accurate source of
business information available.”
Founded in 1996, PowerAdz.com in Rensselaer, NY markets its services to
newspaper companies using the AdQuest, CarCast, AuctionHill, ThinkHomes and
CareerGold Internet brands. Participating newspaper affiliates can be found here.
infoUSA , formerly American Business Information, is a provider of business
and consumer marketing information products and data processing services in
the United States and Canada.
