Razorfish Launches GE Capital Web Site

Interactive agency Razorfish in New York City launched a
promotional Web site for GE Capital’s Equity Capital Group
that showcases client case studies through embedded streaming video.


The site employs embedded RealPlayer software, and will be featured on Real
Network’s affiliate showcase. Razorfish directed, shot, and edited all the
video. Interviews include top executives of Auto-by-Tel, Gemplus and Wink
Communications.


Jeff Dachis, Razorfish’s CEO, was quoted by the Silicon Alley Reporter as
calling the site “an effective tool for the Equity Capital brand and a strong
example of Razorfish’s strategic, design, and technology solutions.”

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