E-business and convergent communications company RMI.NET Inc. launched its first national
advertising campaign, aimed at increasing awareness of the company’s
expanding line of products and services.
The company has begun a multimedia campaign — including radio, newspaper and
magazine advertising — in Denver/Boulder, Kansas City, Phoenix, Seattle,
Salt Lake City, Tucson and Bloomington/Peoria, IL. In mid-October, the
company will add direct mailing targeted to business customers.
RMI.NET, formerly Rocky Mountain Internet, retained the services of Karsh & Hagan, whose clients include the
Colorado Lottery, the Denver Rocky Mountain News, McDonald’s Corp. Rocky
Mountain Advertising Cooperative Association and the Steamboat Ski & Resort
Corp.
Billings were not disclosed.
The company’s primary Internet-based services, aimed at small- and
medium-sized companies, include e-commerce applications, high-speed access
and Web solutions.
“Our national campaign differs from most others in our industry because it
doesn’t just show what we can do for the Internet consumer. It shows what
we’ve already accomplished,” said Douglas H. Hanson, chairman and chief
executive officer of RMI.NET.